Instagram for business

If you are a business, convert your personal Instagram profile to a Business Profile?

This allows you to

  • Include additional information about your business on your profile. For example, you’ll be able to add a phone number, an email address and your business’s physical address. Keep in mind that you must include at least 1 contact option.
  • When you add contact information, a Contactbutton will appear near the top of your profile. When people click that button, they’ll see options like Get DirectionsCalland Email, depending on the contact information you provided.
  • Boost individual posts like you would on Facebook
  • Have access to Instagram insights

Instagram Insights provide information on who your followers are, when they’re online and more. You can also view insights for specific posts you’ve created to see how each performed and how people are engaging with them. These insights include:

Impressions: Total number of times your post was seen

Reach: Number of unique accounts who saw your post

Website Clicks: Number of accounts that have tapped the website link on your Business Profile.

Follower Activity: Average times your followers are on Instagram on a typical day and at what time

You’ll also see the following insights about your followers, including gender, age and location information. If you’re viewing insights from a post, you’ll be able to see ImpressionsReach and Engagement. Engagement includes the total number of unique Instagram accounts that liked or commented on your post.

So, what are you waiting for?